Open to workSouth Tangerang, IndonesiaPortfolio / 2026
Journalist / Copywriter / Media Relations
Hi, I'm Ardela Nabila
Journalist, Copywriter, and Media Relations Specialist
A media professional focused on journalism, copywriting, and media relations, with a track record of translating stories into audience growth and stronger brand communication.
Turns reporting discipline into brand-ready storytelling.
Comfortable across newsroom, agency, and event activation workflows.
Balances writing craft with measurable audience and partnership outcomes.
Snapshot
Writing that can move between editorial and brand contexts.
Recruiter-ready
Open to editorial, communications, copywriting, and brand storytelling opportunities.
Email
ardelanabila@gmail.com
Portfolio
www.ardelanab.com
Phone
+62 821 3330 5540
Editorial storytellingSEO content strategyInterview-led researchSocial media copywriting
media experience
4+ years
Across journalism, copywriting, media relations, and client-led brand work.
traffic uplift
+22%
Improved TFR website traffic with original articles and SEO best practices.
TikTok impressions
1.5M+
Generated through short-form copy and content management for BINUS International.
media partnerships
60+
Supported Jakarta Doodle Fest 2025 with high-volume partnership outcomes.
About
Editorial instincts shaped by journalism, refined for brands.
A versatile, results-oriented media professional with more than four years of experience spanning journalism, SEO-driven editorial work, social media copywriting, creative content development, and media relations.
Editorial storytellingSEO content strategyInterview-led researchSocial media copywritingMedia relations and partnerships
Positioning note
Strongest when the brief needs reporting rigor, clear language, and human-centered communication.
Story Lens
Strong at translating complex subjects into clear, human-centered copy.
Working Rhythm
Fast in newsroom tempo, careful in brand voice, steady in collaboration.
Signature Strengths
SEO-aware writing with strong editorial judgment
Interview-led storytelling for articles and campaigns
Media relations built on outreach, negotiation, and trust
Social copy that adapts to brand voice without sounding generic
Experience
Core roles that shaped the way she writes, edits, and collaborates.
A track record of content strategy, editorial leadership, and brand storytelling — each role building on the last.
Throughline
Every role reinforces the same pattern: research carefully, write clearly, and keep stakeholder communication steady under deadline.
November 2022 - Present
Journalist, Copywriter, & Media Relations
TFR News & Frankly Digital Agency, PT Wadah Imajinasi Nusantara
Leads a mix of editorial, branded content, social copy, and media relations work across TFR and Frankly's client portfolio.
SquarespaceGoogle TrendsSEO researchInterviewing
Selected impact
Enhanced website traffic by 22% and pageviews by 17% through original editorial output and SEO-led publishing.
Generated 12,000+ additional pageviews by combining topic research, interviews, and optimization techniques.
Covered press conferences and media briefings while building collaborative relationships with brand representatives and journalists.
Contributed daily social content for TFR, Jakarta Doodle Fest, and LittleDoodle.
Served Frankly clients including Louken Group, BTN Prioritas, Sarirasa Group, Sarirasa Catering, and KFC Indonesia.
August 2023 - January 2024
Freelance TikTok Copywriter
Meraki Agency
Created short-form social copy and managed TikTok output for BINUS International.
Selected impact
Created and managed 90 TikTok videos tailored to campaign goals and audience behavior.
Reached more than 1.5 million video impressions.
Increased followers by 2,000+, boosted profile visits by 30%, and improved engagement growth by 3%.
October 2021 - October 2022
Journalist
Parapuan.co, Grid Network - Kompas Gramedia
Produced original news coverage focused on women-centered stories, interviews, and SEO-aware digital publishing.
CMSGoogle TrendsSEO writingProofreading
Selected impact
Increased website traffic through original news writing informed by SEO best practices.
Interviewed prominent women figures including politicians and CEOs.
Represented Parapuan.co at press conferences and media briefings while strengthening connections with media peers and brand representatives.
Used CMS workflows, research, interviewing, writing, and proofreading to deliver reliable digital coverage.
Client Work
Event activations and brand collaborations with visible outcomes.
Selected collaborations and brand projects — from campaign strategy to editorial content and creative direction.
Featured Collaboration
Jakarta Doodle Fest
Copywriter & Media Relations / July 2023 - Present
Media partnerships
Supports event storytelling, social content, and partnership outreach under TFR's event portfolio.
Maintains a consistent brand voice across event social channels.
Handled outreach, negotiation, and relationship management with media partners.
Helped secure 60+ media partnerships for Jakarta Doodle Fest 2025.
July 2023 - Present
LittleDoodle
Copywriter & Media Relations
Works alongside the Jakarta Doodle Fest team on event communications and media partnership execution.
Produced channel-ready copy aligned with the event's visual and verbal identity.
Managed media relations workflows from first contact to follow-through.
Helped secure 25+ media partnerships for LittleDoodle 2025.
November 2025
Andrew Shoes
Media Relations
Supported the reopening of Andrew Shoes' Palembang store through focused media activation.
Contributed to 10 media buying wins tied to the reopening campaign.
Managed communication and coordination with journalists and content creators.
May & September 2025
KFC Indonesia
Media Relations
Handled campaign-facing media relations for KFCKu App Launch and the KFC x PSS Sleman collaboration.
Contributed to 10 media buying wins across both campaigns in 2025.
Managed outreach, negotiation, and relationship maintenance with journalists and content creators.
February - March 2025
Louken Group Singapore
Media Relations
Supported Indonesia activation for the group's first exclusive pop-up gallery events, Marketing Mixer and Nova Now.
Contributed to 20+ media partnerships for the Indonesian launch campaign.
Managed partner communications and maintained media relationships throughout the activation window.
January 2023 - December 2024
Sarirasa Group & Sarirasa Catering
Copywriter
Developed social media content across hospitality-focused brand accounts.
Produced Instagram content aligned with each brand's voice, values, personality, and tone.
Sustained a consistent editorial standard across recurring content production.
January 2023 - December 2024
Goodliving Magazine by BTN Prioritas
Content Writer
Created research-backed content for a lifestyle publication under BTN Prioritas.
Conducted thorough research to ensure factual accuracy, relevance, and credibility.
Delivered content aligned with the brand's voice, values, personality, and tone.
Skills
A toolkit built for content, campaigns, and communication.
A versatile toolkit spanning content strategy, brand communication, and digital production — built across agency, startup, and freelance environments.
Best fit
Editorial writing, social copy, partnership outreach, and communication support around campaigns or events.
